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Email 360: How to Boost Response in B2B
Posted in email MarketingThis morning at the Marketing Profs Conference, Stephanie Miller of Return Path lead a discussion on How to make your B2B email programs scale for higher impact throughout the...
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Buzz Marketing highlights from this week …
Posted in AdvertisingBuzz Marketingemail MarketingSocial MediaWidgetThe New World of Immersive GamesThe new edge of how to use the web and all web 2.0 tactics for marketing. Simply the best article I...
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Using Email to Improve Profit
Posted in email MarketingInteractive MarketingPodcastROINormally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a...
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Will Facebook replace your B2B Marketing email system?
Posted in Buzz MarketingCommunicationsemail MarketingFacebookInteractive MarketingSocial MediaSocial NetworkingI want to roll the clock back a few weeks to the announcement of an initiative by Facebook...
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Could Facebook become a Lead Nurturing platform?
Posted in AdvertisingContent MarketingData Miningemail MarketingEventsFacebookInbound MarketingLead GenerationLead NurturingSocial MediaSocial NetworkingWhen you think of lead nurturing platforms you...
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4 Stages of a Thought Leadership Maturity Model
Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like...
View ArticleEmail 360: How to Boost Response in B2B
This morning at the Marketing Profs Conference, Stephanie Miller of Return Path lead a discussion on How to make your B2B email programs scale for higher impact throughout the customer lifecycle....
View ArticleUsing Email to Improve Profit
Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so...
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Will Facebook replace your B2B Marketing email system?
I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. At the time that I saw it and tweeted about it (of course) it really hadn’t hit me...
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Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But...
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4 Stages of a Thought Leadership Maturity Model
Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like...
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